{"id":247,"date":"2025-12-01T21:45:36","date_gmt":"2025-12-01T21:45:36","guid":{"rendered":"https:\/\/practice.katelyn-photo.com\/?page_id=247"},"modified":"2025-12-13T04:41:07","modified_gmt":"2025-12-13T04:41:07","slug":"ad-campaign","status":"publish","type":"page","link":"https:\/\/practice.katelyn-photo.com\/?page_id=247","title":{"rendered":"How to design an ad marketing campaign for beginners."},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;][et_pb_fullwidth_image title_text=&#8221;Screenshot 2025-12-12 213159&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243; src=&#8221;https:\/\/practice.katelyn-photo.com\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-12-213159.png&#8221;][\/et_pb_fullwidth_image][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#3b5168&#8243; custom_padding=&#8221;0px|||||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_heading title=&#8221;How to: Advertisement Marketing Campaign For Beginners&#8221; admin_label=&#8221;Heading&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_text_color=&#8221;#FFFFFF&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#FFFFFF&#8221; custom_padding=&#8221;0px|||||&#8221; sticky_limit_bottom=&#8221;row&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>I created a campaign for a specific product or service of my choice. The purpose of the campaign is to sell the product or service to an intended audience. After the campaign was created, I repurposed the advertisements for different uses and different layouts, but in the same campaign.<\/p>\n<p>This campaign was created to increase awareness of older used cars that are still popular and ready to purchase. There are many Camaros that are now extra special because Chevrolet discontinued the model, but the vehicles are still available for purchase.<\/p>\n<p>I included a call to action with my advertisements, encouraging others to visit a local dealership and purchase a Chevy. The campaign was also to combat others&#8217; opinions that cars (Chevy Camaros) are less valuable and stylish when they get older, and that they should purchase used vehicles.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;3_5,1_5,1_5&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; sticky_position=&#8221;top&#8221; sticky_offset_top=&#8221;20px&#8221; sticky_limit_bottom=&#8221;row&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/practice.katelyn-photo.com\/wp-content\/uploads\/2025\/12\/CAMARO-2010-V6-MOOD-BOARD-Copy.jpg&#8221; title_text=&#8221;CAMARO 2010 V6 MOOD BOARD &#8211; Copy&#8221; admin_label=&#8221;mood board image&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_image src=&#8221;https:\/\/practice.katelyn-photo.com\/wp-content\/uploads\/2025\/12\/photoshop-circles-blur-CAMARO-2010-V6-MOOD-BOARD.png&#8221; title_text=&#8221;photoshop-circles-blur-CAMARO 2010 V6 MOOD BOARD&#8221; admin_label=&#8221;circles no grid&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; positioning=&#8221;absolute&#8221; width=&#8221;100%&#8221; scroll_fade_enable=&#8221;on&#8221; scroll_fade=&#8221;40|55|55|75|0|70%|100&#8243; motion_trigger_start=&#8221;bottom&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_image src=&#8221;https:\/\/practice.katelyn-photo.com\/wp-content\/uploads\/2025\/12\/photoshop-grid-circles-blur-CAMARO-2010-V6-MOOD-BOARD.png&#8221; title_text=&#8221;photoshop-grid-circles-blur-CAMARO 2010 V6 MOOD BOARD&#8221; admin_label=&#8221;circles and grid&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; positioning=&#8221;absolute&#8221; width=&#8221;100%&#8221; sticky_position=&#8221;top&#8221; scroll_fade_enable=&#8221;on&#8221; scroll_fade=&#8221;90|95|95|100|0|80%|100&#8243; motion_trigger_start=&#8221;bottom&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_5&#8243; admin_label=&#8221;mood board texts?&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; sticky_position=&#8221;top&#8221; sticky_offset_top=&#8221;35px&#8221; sticky_limit_bottom=&#8221;row&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_heading title=&#8221;Mood Board&#8221; admin_label=&#8221;Mood Board&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_text_color=&#8221;#000000&#8243; sticky_position=&#8221;top&#8221; sticky_offset_top=&#8221;20px&#8221; sticky_limit_bottom=&#8221;section&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text admin_label=&#8221;bla bla mood board&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; custom_padding=&#8221;0px|||||&#8221; sticky_position=&#8221;top&#8221; sticky_limit_bottom=&#8221;row&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>To stay on brand with a similar style to what Chevrolet has already done in their advertisements, I created a mood board or reference of advertisements they had done, and I liked.<\/p>\n<p>This is the first step of the creative process, to establish a style and tone for the photoshoot.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_5&#8243; admin_label=&#8221;mood board texts?&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; sticky_position=&#8221;top&#8221; sticky_offset_top=&#8221;35px&#8221; sticky_limit_bottom=&#8221;row&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;test spacing&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#FFFFFF&#8221; width=&#8221;100%&#8221; custom_margin=&#8221;|-383px||||&#8221; sticky_position=&#8221;top_bottom&#8221; sticky_limit_top=&#8221;row&#8221; sticky_limit_bottom=&#8221;row&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>.<br \/>.<br \/>.<br \/>.<br \/>.<br \/>..<br \/>.<\/p>\n<p>.<\/p>\n<p>.<\/p>\n<p>.<\/p>\n<p>.<\/p>\n<p>.<\/p>\n<p>.<\/p>\n<p>.<\/p>\n<p>.<\/p>\n<p>.<\/p>\n<p>.<\/p>\n<p>.<\/p>\n<p>.<\/p>\n<p>.<\/p>\n<p>.<\/p>\n<p>.<\/p>\n<p>.<\/p>\n<p>.<\/p>\n<p>.<\/p>\n<p>.<\/p>\n<p>.<\/p>\n<p>.<\/p>\n<p>.<\/p>\n<p>.<\/p>\n<p>.<\/p>\n<p>.<\/p>\n<p>.<\/p>\n<p>.<\/p>\n<p>.<br \/>.<br \/>.<br \/>.<br \/>.<br \/>.<br \/>.<br \/>.<br \/>.<br \/>.<br \/>.<br \/>.<br \/>.<br \/>..<br \/>.<br \/>.<br \/>.<br \/>.<br \/>.<br \/>.<br \/>.<br \/>.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_heading title=&#8221;Sketches and Test Photoshoot: &#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_text_color=&#8221;#000000&#8243; custom_padding=&#8221;0px|||||&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; custom_padding=&#8221;0px|||||&#8221; sticky_limit_bottom=&#8221;row&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Loosely basing my ideas on this mood board, I took parts I liked from each and sketched out three potential photography shots I could take and how I might use the singular image in several croppings.<\/p>\n<p>By sketching out my ideas beforehand, I can save time when it comes to the actual creation of the photo. It also allows me to set a tone and play around with how I could show off the product features. I also played with the singular image in a layout of 10 different uses for website and print design.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/practice.katelyn-photo.com\/wp-content\/uploads\/2025\/12\/Document_251201_103101_3-3-1.jpg&#8221; title_text=&#8221;Document_251201_103101_3-3&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; sticky_limit_top=&#8221;row&#8221; sticky_limit_bottom=&#8221;body&#8221; scroll_vertical_motion_enable=&#8221;on&#8221; scroll_vertical_motion=&#8221;0|20|20|35|4|3|0&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/practice.katelyn-photo.com\/wp-content\/uploads\/2025\/12\/Document_251201_103101_2-3-1.jpg&#8221; title_text=&#8221;Document_251201_103101_2-3&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; scroll_vertical_motion_enable=&#8221;on&#8221; scroll_vertical_motion=&#8221;25|40|40|50|4|3|0&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/practice.katelyn-photo.com\/wp-content\/uploads\/2025\/12\/Document_251201_103101_1-3-1.jpg&#8221; title_text=&#8221;Document_251201_103101_1-3&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; scroll_vertical_motion_enable=&#8221;on&#8221; scroll_vertical_motion=&#8221;35|55|55|65|4|3|0&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/practice.katelyn-photo.com\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-10-225914.png&#8221; title_text=&#8221;Screenshot 2025-12-10 225914&#8243; admin_label=&#8221;Image&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/practice.katelyn-photo.com\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-10-225852.png&#8221; title_text=&#8221;Screenshot 2025-12-10 225852&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/practice.katelyn-photo.com\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-10-225942.png&#8221; title_text=&#8221;Screenshot 2025-12-10 225942&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; custom_padding=&#8221;0px|||||&#8221; sticky_limit_bottom=&#8221;row&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Before I involved other people and the vehicle for the photoshoot, I did a test shoot using my own vehicle. The purpose of this was to scout good locations for the ideas I sketched out, as well as to play with my camera angles and what highlighted the vehicle best.<\/p>\n<p>I then discussed these drafts with my mentor, which allowed me to get some critique and feedback before the real photoshoot. My mentor recommended a place he knew that would better represent the message I wanted to share and he gave feedback on how I could arrange the text with better visual hierarchy. As much as I wanted my original ideas to be great, they can always be improved to make more sense to a larger audience.<\/p>\n<p>These are some images of the locations I scouted. Later, when I got feedback from my mentor and was on location with the Camaro, I found a different street lamp that would work better.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#191919&#8243; background_image=&#8221;https:\/\/practice.katelyn-photo.com\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-11-235603.png&#8221; background_size=&#8221;contain&#8221; background_position=&#8221;top_center&#8221; background_vertical_offset=&#8221;8%&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_heading title=&#8221;Photoshoot time:&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_text_color=&#8221;#FFFFFF&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_4,1_4,1_4,1_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/practice.katelyn-photo.com\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-10-234512.png&#8221; title_text=&#8221;Screenshot 2025-12-10 234512&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; scroll_scaling_enable=&#8221;on&#8221; scroll_scaling=&#8221;0|10|10|15|50%|80%|100&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_image src=&#8221;https:\/\/practice.katelyn-photo.com\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-10-234639.png&#8221; title_text=&#8221;Screenshot 2025-12-10 234639&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; scroll_scaling_enable=&#8221;on&#8221; scroll_scaling=&#8221;0|10|10|15|50%|80%|100&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/practice.katelyn-photo.com\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-10-234525.png&#8221; title_text=&#8221;Screenshot 2025-12-10 234525&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; scroll_scaling_enable=&#8221;on&#8221; scroll_scaling=&#8221;15|25|25|30|50%|80%|100&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_image src=&#8221;https:\/\/practice.katelyn-photo.com\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-11-234804.png&#8221; title_text=&#8221;Screenshot 2025-12-11 234804&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;-10px|||||&#8221; scroll_scaling_enable=&#8221;on&#8221; scroll_scaling=&#8221;15|25|25|30|50%|80%|100&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/practice.katelyn-photo.com\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-10-234546.png&#8221; title_text=&#8221;Screenshot 2025-12-10 234546&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; scroll_scaling_enable=&#8221;on&#8221; scroll_scaling=&#8221;30|40|40|45|50%|80%|100%&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_image src=&#8221;https:\/\/practice.katelyn-photo.com\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-11-234933.png&#8221; title_text=&#8221;Screenshot 2025-12-11 234933&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; scroll_scaling_enable=&#8221;on&#8221; scroll_scaling=&#8221;30|40|40|45|50%|80%|100&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/practice.katelyn-photo.com\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-10-234606.png&#8221; title_text=&#8221;Screenshot 2025-12-10 234606&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; scroll_scaling_enable=&#8221;on&#8221; scroll_scaling=&#8221;45|55|55|60|50%|80%|100&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_image src=&#8221;https:\/\/practice.katelyn-photo.com\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-11-235027.png&#8221; title_text=&#8221;Screenshot 2025-12-11 235027&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; scroll_scaling_enable=&#8221;on&#8221; scroll_scaling=&#8221;45|55|55|60|50%|80%|100&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#FFFFFF&#8221; custom_padding=&#8221;0px|||||&#8221; sticky_limit_bottom=&#8221;row&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>The Camaro for the photoshoot and the driver took me to the locations I predecided, and I took a lot of photos. Most didn\u2019t turn out quite how I wanted; however, a few conveyed the message I wanted to share.<\/p>\n<p>These are the photos straight out of the camera before I did any edits using Photoshop. I modified the lighting, white balance, and background by masking parts of the image to focus the viewer on what I want them to see &#8211; the vehicle.<\/p>\n<p>This involved removing distractions in the background and imperfections that come with working in dark areas and bright lights. These are the photos post-editing that I later worked with for the 10 different layouts.<\/p>\n<p>These were my top 3 photos that I focused on. Using Photoshop, I adjusted the colors and lighting to focus the subject in on the most important feature and message I aimed to share. I also added the text and logo to support the brand messaging and included a call to action.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/practice.katelyn-photo.com\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-12-170309.png&#8221; title_text=&#8221;Screenshot 2025-12-12 170309&#8243; admin_label=&#8221;zoom&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; scroll_fade=&#8221;0|65|65|70|100%|100%|0%&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_image src=&#8221;https:\/\/practice.katelyn-photo.com\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-01-212453.png&#8221; title_text=&#8221;Screenshot 2025-12-01 212453&#8243; admin_label=&#8221;zoom  edit&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; positioning=&#8221;absolute&#8221; width=&#8221;100%&#8221; animation_style=&#8221;zoom&#8221; scroll_fade_enable=&#8221;on&#8221; scroll_fade=&#8221;60|70|70|80|0|80%|100&#8243; scroll_scaling=&#8221;0|50|50|100|100%|105%|110%&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/practice.katelyn-photo.com\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-12-170839.png&#8221; title_text=&#8221;Screenshot 2025-12-12 170839&#8243; admin_label=&#8221;corner&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; scroll_fade=&#8221;0|65|65|70|100%|100|0%&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_image src=&#8221;https:\/\/practice.katelyn-photo.com\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-01-212346.png&#8221; title_text=&#8221;Screenshot 2025-12-01 212346&#8243; admin_label=&#8221;corner edit&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; positioning=&#8221;absolute&#8221; width=&#8221;100%&#8221; scroll_fade_enable=&#8221;on&#8221; scroll_fade=&#8221;60|70|70|80|0|80%|100&#8243; scroll_scaling=&#8221;0|50|50|100|100%|105%|110%&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/practice.katelyn-photo.com\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-12-170932.png&#8221; title_text=&#8221;Screenshot 2025-12-12 170932&#8243; admin_label=&#8221;darkness&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; scroll_fade=&#8221;0|65|65|70|100%|100|0%&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_image src=&#8221;https:\/\/practice.katelyn-photo.com\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-01-212416.png&#8221; title_text=&#8221;Screenshot 2025-12-01 212416&#8243; admin_label=&#8221;darkness edit&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; positioning=&#8221;absolute&#8221; width=&#8221;100%&#8221; scroll_fade_enable=&#8221;on&#8221; scroll_fade=&#8221;60|70|70|80|0|80%|100&#8243; scroll_scaling=&#8221;0|50|50|100|100%|105%|110%&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#191919&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_3,2_3&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_heading title=&#8221;One image with 100 uses:&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_text_color=&#8221;#FFFFFF&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#FFFFFF&#8221; custom_padding=&#8221;0px|||||&#8221; sticky_limit_bottom=&#8221;row&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>One photo, carefully planned and executed, can convey more than a whole paragraph. The single photo can be modified, cropped, and used for multiple advertisements. Here it is used in 10 different layouts for website, print, and even billboards. The versatility of a single image is limitless if you have the creativity and resources to rearrange it while keeping the same message.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/practice.katelyn-photo.com\/wp-content\/uploads\/2025\/12\/Screenshot-2025-11-20-230008.png&#8221; title_text=&#8221;Screenshot 2025-11-20 230008&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; scroll_blur_enable=&#8221;on&#8221; scroll_blur=&#8221;0|10|20|30|10px|5px|0px&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#FFFFFF&#8221; custom_padding=&#8221;0px|||||&#8221; sticky_limit_bottom=&#8221;row&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Ad campaigns are less complicated than they might seem. When you decide your messaging based on your audience, then plan, plan, plan, and execute &#8211; the finished product knows no bounds to how you can use it.<br \/>With my previous projects, I hadn\u2019t done a test shoot before, but I think that was the secret sauce that made it so when I did the shoot for real with my people and props, I already knew exactly what I had in mind and where to go.<br \/>The finished product is something I would be proud to display and honored if I could do it for a paid position. It taught me patience to stick with the task of editing those photos, and by the end, I felt like I had mastered the art of editing those photos.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_heading title=&#8221;Contact me:&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_text_color=&#8221;#000000&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; custom_padding=&#8221;0px|||||&#8221; sticky_limit_bottom=&#8221;row&#8221; global_colors_info=&#8221;{}&#8221;]If you would like more tutorials on how to plan and execute your own photoshoots, leave a comment below on what you\u2019d like to learn more about! To see more photos like this and book me, please fill out this form! [\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/practice.katelyn-photo.com\/wp-content\/uploads\/2025\/10\/KREI3955-scaled.jpg&#8221; title_text=&#8221;KREI3955&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I created a campaign for a specific product or service of my choice. The purpose of the campaign is to sell the product or service to an intended audience. After the campaign was created, I repurposed the advertisements for different uses and different layouts, but in the same campaign. This campaign was created to increase [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-247","page","type-page","status-publish","hentry"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/practice.katelyn-photo.com\/index.php?rest_route=\/wp\/v2\/pages\/247","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/practice.katelyn-photo.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/practice.katelyn-photo.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/practice.katelyn-photo.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/practice.katelyn-photo.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=247"}],"version-history":[{"count":67,"href":"https:\/\/practice.katelyn-photo.com\/index.php?rest_route=\/wp\/v2\/pages\/247\/revisions"}],"predecessor-version":[{"id":405,"href":"https:\/\/practice.katelyn-photo.com\/index.php?rest_route=\/wp\/v2\/pages\/247\/revisions\/405"}],"wp:attachment":[{"href":"https:\/\/practice.katelyn-photo.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=247"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}